“Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.” – Philip Kotler 

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When a company doesn't have a strategic marketing plan, they are heading for disaster, period. In order to achieve ultimate success and growth, every department in the company needs to have one goal in mind and work towards it. This is achieved through communication within the business.


As the company goes through different stages, it is possible for the business to lose its path in all the hustle and bustle of life. Therefore it is viral for businesses to implement strategies that align to the goals of the company. With a strategic plan in mind, it makes it easier to complete tasks.


Always focus on the bigger picture. Without a strategic plan, goals can be easily lost in favour of short term gains. With a strategic plan, the goals and bigger gains in the future are always the target.

Strategic planning is one of the most important elements to get right for a company aiming for success. It is not simply about setting out what a company does, and it does not dictate exactly what a company will be doing in five years time, it will allow the company to function correctly and for growth to be sustainable and long lasting. The aim of a strategic plan is to point the company in the right direction with strategic landmarks along the way to make sure that there is direction in the company’s journey.

If you are a start up business and need expert advice on how to plan your year, we will work hand-in-hand with you to come up with the best strategies that will generate the best results for you. Even if you have a business plan but you’re not linking it up to your strategies, your campaign won’t work out. We at Umhlanga Media ensure our clients that we create strategies that are suitable for specific industries to increase the ROI. So if you’re spending R10 000, you should be getting R30 000 in return.

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