The goal of social media is to turn customers into a volunteer marketing army. You don’t need to outspend your competitors in order to beat them.

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People spend a huge amount of time on Facebook daily. Facebook ads enables digital marketers to target consumers based on their location, demographics, age, gender, interests, behaviour and connections. This allows digital marketers to invest their efforts and money into the correct target audience by using custom and lookalike audiences.


Instagram allows for businesses to have a business profile (that can promote ads) where they can track sales and leads activity on their account and advertise accordingly. Instagram also has IGTV which makes it easier for brands to create educational yet entertaining videos to inform and persuade viewers to try out the product or engage in the service provided.


Youtube has unlimited benefits for businesses, such as making videos to demonstrate how to use a certain product and providing in-depth insight before purchasing a product. You are able to show a 'human' side to your brand to connect with consumers. Youtube has the ability to also promote products and services with ads.

Majority businesses are using social media these days, however they aren’t getting an impressive ROI. Why you may ask? Well, it’s simply because those companies aren’t measuring their social media performance. After all, you can’t improve what you don’t measure. It’s vital to outline why you are using social media – is it for brand awareness, lead generation, website traffic or building customer relationships.

Brand awareness is important when launching new products and services, and it drives consumers’ decisions when differentiating between competitors. It encourages repeat purchases and leads to an increase in market share and sales. Now that you have established your business, the next step is to expand it with correctly targeted leads, right? You don’t want to waste your time getting irrelevant leads, you want to attract potential prospects who are likely convert.

Even though social media signals don’t have a direct impact on search rankings, they affect your SEO by increasing your online visibility and brand recognition. Consumers generally trust the top 5 searches on Google. You need to frequently engage with your customers/clients in order to build long lasting relationships. Social media with the help of technology makes it easier for companies to maintain relationships by responding quickly to quires and also show your ‘human side’.

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