“It is not the job of the search engine optimization to make a pig fly. It is the job of the SEO to genetically reengineer the website so that it becomes an eagle.” – Bruce Clay
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According to Betsy Mcleod, the relationship between social media and SEO is like an alley-oop in basketball, where social lobs the ball and SEO dunks it. Even though social media signals don’t have a direct impact on search rankings, they affect your SEO efforts in 4 main ways, namely : online visibility, brand recognition, broader content distribution and improved local SEO.
Visibility online is the overall presence of a brand or its products in the general consumer environment. A business can have a great website, but how are users expected to find it it’s not visible? Online visibility increases visibility and traffic to your website and makes it easier for individuals to find your site.
Brand awareness is critical if you want to grow your business. It’s common sense: the more that people know about your brand, the more of your product or service you’ll sell. And social media is a great place to increase your brand awareness.
Social content creation and social content distribution are key to success in the world of online marketing. Firstly, you need to define your target audience and you need to send appropriate messages on the selected social media channels and get smart with your objectives.
Optimizing your local SEO means more website traffic, leads, and conversions since the strategy is more relevant to your base of local customers. By focusing on specific local-SEO to-dos, you can neutralize the advantage of bigger brands that routinely optimize for broader keywords and rely on brand recognition, instead of value propositions, to bring in traffic.