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SEARCH ENGINE OPTIMIZATION

“It is not the job of the search engine optimization to make a pig fly. It is the job of the SEO to genetically reengineer the website so that it becomes an eagle.” – Bruce Clay

We customize a digital marketing strategy built around your firm's goals and preferences so you can thrive in your industry.

Do you want to increase your clientele? We can help.

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HIGHER SEARCH ENGINE RANKINGS

In order to increase your search rankings, we at Umhlanga Media aim to assist you in publishing relevant content that increases engagement and traffic to your site. We also believe in keeping your website relevant as you are always updating the public on new ventures. We work with you hand-in-hand in creating a link worthy site that will grab viewers attention immediately and incorporate the technical side of SEO such as metadata and alt tags.

QUALITY WEBSITE TRAFFIC

Traffic quality is what gets you customers. Therefore we research your buyer persona to know whether they are interested in your content and will be searching online for your product. Afterwards we select and filter relevant keywords for your web pages, titles, content, metadata and image alt text to suit your industry and 100% always making sure your site and content shows up whenever they are looking.

MEASURABLE RESULTS

If you can't track it, you won't be able to improve. We provide SEO reports that break down the data regarding the success of certain campaigns and tweak the keywords accordingly.

According to Betsy Mcleod, the relationship between social media and SEO is like an alley-oop in basketball, where social lobs the ball and SEO dunks it. Even though social media signals don’t have a direct impact on search rankings, they affect your SEO efforts in 4 main ways, namely : online visibility, brand recognition, broader content distribution and improved local SEO.  

Visibility online is the overall presence of a brand or its products in the general consumer environment. A business can have a great website, but how are users expected to find it it’s not visible? Online visibility increases visibility and traffic to your website and makes it easier for individuals to find your site.

Brand awareness is critical if you want to grow your business. It’s common sense: the more that people know about your brand, the more of your product or service you’ll sell. And social media is a great place to increase your brand awareness. 

Social content creation and social content distribution are key to success in the world of online marketing. Firstly, you need to define your target audience and you need to send appropriate messages on the selected social media channels and get smart with your objectives. 

Optimizing your local SEO means more website traffic, leads, and conversions since the strategy is more relevant to your base of local customers.  By focusing on specific local-SEO to-dos, you can neutralize the advantage of bigger brands that routinely optimize for broader keywords and rely on brand recognition, instead of value propositions, to bring in traffic.

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