“Content marketing is about celebrating what makes your business unique. It is, inherently, about making the business more social and more human.” – Robert Rose
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Studies show that people are tuning out of TV as a main source of information and going online instead since they want current news that is accessible at the touch of their fingers. Content marketing is telling your brand’s story in an interesting, engaging yet educational manner without the typical hard sell method. Statistics show that content marketing costs 62% less than outbound marketing however it generates 3x the leads, awesome right! It’s common sense if you have variety of content of different platforms it will automatically generate more leads and draw on people to your website .. talk about hitting two birds with one stone. Content marketing is 6x more effective than traditional marketing, the conversion rates is higher and you have a higher possibility in converting leads into customers.
Content marketing comes in many forms, such as social media posts, e-newsletters, videos, infographics and podcasts and the primary goal in utilizing these platforms is to influence purchase decisions and improve brand loyalty. If content marketing is done right, it is highly likely to turn prospective customers into paying customers.
We ensure you good content that includes originality and uniqueness, interesting and shareable, targeted and accurate, free of any errors, in-depth and insightful and most importantly tracked and monitored because how will you improve if you don’t have results to compare and learn from. Our agency will send reports regularly explaining the performance of our services, using Google Analytics to track the website traffic.